Analysis of Market Characteristics of China's Adhesive Industry

China Adhesive Network News: The synthetic adhesive industry in developed countries has entered a highly developed stage. Given the wide range of applications of adhesive and sealing materials in the automotive, aerospace and transportation sectors, the market for adhesive materials is promising. In the future, the global market for synthetic adhesives is dominated by low-pollution water-based adhesives and hot melt adhesives. In order to improve product quality, simplify operation process and improve construction efficiency, developed countries have developed a series of special equipment, which not only provides better construction methods for synthetic adhesive users, but also creates important conditions for the sustainable development of the adhesive industry.

As can be seen from the analysis of China's adhesive products industry, the development of China's adhesive industry started relatively early. With the development of the economy and the continuous innovation of the industry itself, the growth rate of China's adhesive industry is gradually accelerating. The number of enterprises and institutions engaged in the production and research of adhesives is increasing, and the application scope is extended to the fields of construction, automobiles, electronics, household appliances, woodworking, housing equipment, paper products and packaging, shoes, transportation, aerospace and medical care. Due to the continuous expansion of China's adhesive products market, many foreign companies and Hong Kong and Taiwan manufacturers are optimistic about the huge market in mainland China, and have invested in China to establish wholly-owned and joint ventures.?

China has entered the world's largest producers and consumers of adhesives and sealants. China's adhesive and sealant production is developing in the direction of scale and intensification.

An important feature of the development of the mainland adhesive industry is that sales growth continues to be higher than output growth. With the expansion of domestic adhesive production scale, product quality and quality improvement, China's adhesive products have gradually entered the international market, with both export volume and foreign exchange earnings. Substantial growth. Adhesive applications continue to expand, from the main use in wood processing, construction and packaging industries to clothing, light industry, machinery manufacturing, aerospace, electronics, transportation, health care, post and telecommunications, storage and many other fields.

In particular, in recent years, China's trademarks, labels and advertising stickers have been widely used, accelerating the development of the corresponding adhesive varieties, and the amount of glue used in the automotive industry, the electronic appliance industry, the footwear industry, the construction industry, and the food packaging industry has grown rapidly. China's largest consumption of adhesives and sealants is in the building materials and decoration industry, followed by the packaging industry. The fastest growing is the transportation industry and the assembly industry.

??At present, the market characteristics of China's adhesive industry are: rapid growth in output and sales, new products and new equipment, and rapid development of foreign-funded enterprises. Environmentally-friendly adhesive production technology and products are highly valued, but the supply of general-purpose medium and low-end products exceeds demand. The phenomenon is still serious, the market competition is fierce, some important raw materials and high-tech products need to be imported, some important raw materials are in short supply, coal, electricity, oil and other energy supply are tight, and the price increase is too large, which has aggravated the production cost burden of enterprises.

In terms of political and legal environment, due to the influence of global environmental protection movements and the pressure of domestic environmental protection, China has continuously promoted environmental protection standards for the adhesive products industry. The overall environment has a negative impact on non-environmentally friendly adhesive products, but for environmentally friendly plastics. Sticky products are a good news, which is conducive to the development of the whole industry in the direction of environmental protection. In the economic environment, affected by the US subprime mortgage crisis, the global economy is showing a downturn, from preventing the economic operation to overheating and From the perspective of preventing financial risks such as asset price bubbles, the monetary policy in 2008 clearly defined a moderately tight policy orientation in the implementation of monetary policy. The state comprehensively uses open market operations and deposit reserve ratios to increase the liquidity of hedging; rationally exert interest rate leverage adjustment; improve the RMB (6.1982, -0.0013, -0.02%) exchange rate formation mechanism and enhance exchange rate flexibility.

This series of national economic policies will have a negative impact on the adhesive products industry; in terms of technical environment, the developed countries such as the European Union, the United States, and Japan already have the world's most advanced production technology and strong development and innovation capabilities. The synthetic adhesive industry has reached a stage of high development, focusing on:

1. High level of production technology, high product quality, excellent performance and complete varieties.

2. Strong research and development and innovation capabilities, high-tech products continue to emerge.

3. Environmentally safe products are favored and developed rapidly; specialization, large-scale and intensive production have been realized. The important problems that are currently in the adhesive industry in China and urgently need to be solved are backward production technology, low product quality, technological innovation and scientific research. Poor development ability, some additives used with adhesives can only be imported from some or all of the foreign countries, not only expensive, but also difficult to supply, seriously affecting the development of China's adhesive industry, therefore, the use of advanced, high-precision quality inspection equipment Actively absorb and digest international advanced standards, standardize industry standards, and give full play to the role of existing equipment is the most important task in meeting the challenges of WTO entry.

4. In terms of social culture and natural environment, in the context of increasing environmental awareness and health awareness, the requirements for environmental protection of adhesives will become more stringent. The current standards for adhesives in China are related to product properties, and for adhesives. The pollution problems caused by the use of the product are also considered less.

5. Most of the environmental standards involve large environments, such as ambient air quality standards, and other small environments such as home living and public places. There are still some difficulties and problems in the standard monitoring or implementation process. Some of them are related to adhesive products. The relevant pollutants are not specifically required or the indicators are low.

6. Most of the product standards for adhesive-related products do not require or require low levels of contamination due to adhesives. At present, the problems in this area have been more clearly reflected in some industries. Such consumption patterns will result in non-environmental protection. The survival of products is getting harder and harder.

Through the analysis of the structure of the adhesive products industry, it can be seen that over the years, some of the main raw materials needed for the production of adhesives and sealants in China have been in short supply, requiring a large amount of imports, and prices have been rising. This has become a major factor constraining the development of the domestic adhesive industry. The shortage of raw materials not only squeezes the profit margin of the adhesive enterprises, but also limits the scale of production expansion and the improvement of technology.

At the same time, some high-value-added new adhesives require insufficient raw materials for production, which has seriously affected the upgrading and structural adjustment of the whole industry. The bargaining power of suppliers is still strong. Although there is a weakening trend, the whole in recent years. The trend will not be reversed; due to the strong demand for adhesives, China has become an ideal base for foreign companies to invest and build factories and a market with great potential.

So far, many world-famous large companies have production bases in China. The investment environment and return on investment in China are very attractive to multinational companies producing large foreign adhesive products. The interest of potential entrants is still It is more powerful; the demand for adhesive products is generally a production enterprise, which is consumed as an auxiliary material for the production of products, and the personal demand is small. With the enhancement of national environmental awareness and the promulgation of some industry standards, as well as the stricter inspection standards for export-oriented products, forcing manufacturers to choose environmentally-friendly products, as a manufacturer of environmentally friendly adhesive products, this will promote The development of this, will be a serious blow to the production of non-environmental adhesive products, if you can not change the direction of the product line in time, it will be a devastating blow to its survival, buyers face the industry Large output, with strong bargaining power; there are still few substitutes for adhesive products, and the pressure in this area will not appear in recent years; the current competitive situation in the industry is fierce, facing strong competition from foreign multinational companies, The survival situation of private enterprises is difficult.

Rigorous and scientific research methods can ensure the accuracy and quality of research reports. The research methods used in the 2013-2017 China Adhesive Products Industry Project Investment and Industry Competitiveness Development Research Report are: 1) Census: We conducted face-to-face or telephone interviews with nearly 100 practitioners in the adhesive products industry. , get the best first-hand data. 2) Tracking research: In order to ensure real-time control of the dynamics of the adhesive products industry, we have established a tracking research mechanism in this adhesive product industry, and we have obtained the development of the adhesive products industry every month through interviews. 3) Government agency data: We inquired about the industrial and commercial archives of the key enterprises in the adhesive products industry, the archives of the statistical bureau, the customs import and export data, etc, and obtained more authoritative information. 4) SOWT analysis: Using SWOT analysis, Porter's five-force analysis and other methods, we analyzed the competitive advantages and disadvantages of the adhesive products industry and enterprises as well as potential threats and development opportunities. 5) Scientific prediction: We use regression analysis, time series analysis, factor analysis, combined analysis and other methods to make a full prediction of the development trend of adhesive products.